What do consumers really want to know about pork production? The answer might surprise you, says Brad Greenway, who often talks with consumers on behalf of the pork industry.
“Most people don’t want all the details,” said Greenway, who farms near Mitchell, South Dakota, and who has been named the 2016 America’s Pig Farmer of the YearSM. “But they do want to know that as farmers, we care about our animals.”
“Brad embodies the very best in pig farming. It’s important that we tell today’s consumers how we raise their food in an ethical, transparent way.”